the most common order options are 11″ x 8.5″ before folding on 100# gloss text weight paper. almost always, brochures are printed full color on both sides (4/4). the most common folds are tri-folds, z-folds, and half-folds. tri-folds and z-folds give you 3 panels to display your information on each side. half-folds give you 2 panels on each side.